TechUp your Startup, and ScaleUp

This is a story of a startup that developed a unique solution to solve one of the biggest marketing challenges that has plagued multi-location and franchise brands for decades- how to create, manage, and report on thousands of unique digital ad campaigns, with distinct budgets and messages, in one central place.

Before implementing Softude’s solution, the process was manual and time-consuming, making it challenging for brands to track the performance and budget of their digital campaigns. However, with a cloud-only unified portal that enabled brands to manage multiple digital marketing campaigns in one central place.

The Results:

Increase in revenue- 8233.33%

Increase in profits- 5000%

Reduced advertising cost of its customers by 50%

Grown its customer base 10x in 2 years

The impact of the solution was remarkable. It solved the exact problem of a fortune 100 company, and shortly after its beta launch, other leading brands began to reach out for the same solution.

What started as a platform for the financial services industry quickly became adopted by franchise brands, e-commerce, and retail businesses.

This startup's success story is a true testament to how technology can make an impact and enable businesses to work smarter, not harder. With this startup's solution, global brands can now centrally manage digital advertising, across all platforms, tailored for each location, with the transparency and collaboration required to drive results in every market.

Tech Tales from the Client's Desk: How technology has shaped their business.

“ Softude has been an incredible technology partner for our startup. Their team's attention to detail and their wide range of in-house skill sets have helped us overcome technical challenges that we would have struggled with otherwise. Overall, Softude's commitment to excellence and their unwavering support have been crucial to our growth as a startup.”

- Michael M, Co-Founder

An Indian city faced significant challenges with waste management and untreated garbage. The streets were littered with waste, leading to pollution, unpleasant smells, and a range of other problems. Something had to be done.

That's when they reached out to Softude. We created a smart dustbin that was integrated with hardware, enabling real-time monitoring of waste management operations and addressing the key challenges faced by the city.

The Impact:

Real-time alerts for waste bin level status

Enables monitoring of waste bin maintenance

Helped control pollution due to overflow

Reduced logistics costs by eliminating redundant trips.

Thanks to this innovative solution, the city was able to overcome its waste management challenges and achieve a ranking of 15th in the cleanest cities in India in the Swachh Survekshan. This smart dustbin is proof that with the right approach, we can build a better, cleaner, and more sustainable future.

Tech Tales from the Client's Desk: How technology has shaped their business.

“What stood out the most about Softude is their unwavering dedication to quality technology solutions. Its ability to understand our requirements and build a solution from scratch was impressive. They integrated the latest technologies and kept us informed throughout the development process, ensuring our satisfaction with the end result.”

Introducing a startup that changed the game in the signage industry - a true inspiration for businesses looking to leverage the power of technology.

The problem was clear: the lever-based controller box was slow, expensive, and inefficient holding businesses back and making it difficult to update sign board messages in real-time. It was time for a game-changing solution.

That's when the startup stepped in! Softude helped them develop a digital advertisement IoT application and controller software that completely transformed the way businesses manage their signage.

Device Intelligence

Sends an SMS alert if it detects an unexpected sign motion.

Geo-fenced equipment.

Gets updated automatically with the latest software.

Has a radar standard to know how traffic is moving in work zones

The Results

Increase in revenue- 1654%

Time Saving - 90%

Maintainance Cost Reduced by 70%

Grown its customer base 18x in 3 years

This startup's story is a testament to the power of problem-solving and innovation. They saw a challenge in the signage industry and took it upon themselves to find a solution. By harnessing the power of technology, they've made a real difference in the lives of businesses across the industry.

Tech Tales from the Client's Desk: How technology has shaped their business.

“As a startup in the vehicle-mounted signs industry, we were struggling to find a technology partner that truly understood the unique requirements of our business. Softude has been a game-changer for our business. Their team has been supportive throughout the implementation process and continues to provide us with ongoing technical support, ensuring that our solution is always up-to-date and running smoothly.”

- Paul C, Founder